Privacy Policy

The Essential Clinic Privacy Policy was updated on March 18, 2018.

The words and phrases used in this Policy have the same meaning as in Essential Clinic.com’s Terms of Service. You can also find a list of definitions at the bottom of this Policy or if you still have questions, contact our Chief Compliance Officer as indicated below.

Pixineers Inc doing business as Essential Clinic.com (“Essential Clinic”, “we”, “us”) uses a number of safeguards to protect the privacy of Users of the Essential Clinic Platform and the confidentiality of their Personal Information including Personal Health Information (collectively referred to together in this Privacy Policy as “Information”). When discussing Healthcare Services, Information typically refers to Personal Health Information (“PHI”), and when discussing Informational Services, Information typically refers to information that is not specifically about you or your health, such as information in questions you would be comfortable asking of an expert during the call-in portion of a radio broadcast on health-related matters. PHI is not required for Informational services, and we advise you to not to submit PHI in the course of accessing Informational Services.

The agreement between Essential Clinic and physicians providing services through the Essential Clinic Platform, (Essential Clinic Physician Services Agreement) and the Terms of Service for the Essential Clinic Platform explain the services that Essential Clinic provides to Authorized Physicians and to Users respectively. This Privacy Policy (“Policy”) summarizes how Essential Clinic collects, uses, discloses, retains, disposes of, destroys and protects Information as well as Data (information that does not identify an individual) in the course of providing our services. We are committed to complying with this Policy and with applicable Provincial and Federal privacy legislation.

Note that this Policy does not apply to the collection, use, retention, disposal, destruction, and protection of Information by Authorized Physicians. Authorized Physicians are subject to privacy legislation and professional requirements that govern their management of Information, including Information they collect, use and retain in the course of providing services through the Essential Clinic Platform. Please feel free to ask any Authorized Physician to whom you are referred if you have questions about how he or she will treat your Information.


Collecting and using Information

Essential Clinic collects and uses Information only as necessary to provide our services, including to develop, assess, and improve our services. We only collect Personal Information if non-identifying information will not suffice. We minimize our collection and use of Information to what is needed for these purposes. For example, we do not record the audio or video portions of interactions between Users and Authorized Physicians through the Essential Clinic Platform.

As mentioned, Authorized Physicians are responsible for their collection, use, disclosure, retention, destruction and protection of Information. As a result, the following description is an overview only of the use generally made of Information for the purpose of providing services through the Essential Clinic Platform. A particular Authorized Physician may or may not choose to collect or use Information as described below in connection with a particular interaction with a User.


Healthcare Services

Authorized Physicians may collect Information about you or any Registered Dependent (as defined below) when you provide it during a Healthcare Services consultation (e.g., verbally or in texts), by viewing the Information that you have entered or uploaded to the Essential Clinic Platform and/or by creating or compiling Information in the Essential Clinic Platform. Information that will be available to Authorized Physicians includes: the details that you provide in your consultation request; information you’ve entered or uploaded to profiles and medical records; information created during earlier interactions through the Essential Clinic Platform with other Authorized Physicians; the name, email address, phone number, gender and date of birth and province/territory that you provided when you registered. Authorized Physicians use Information to provide you with Healthcare Services and/or Informational Services and, as with any physician, must comply with the privacy legislation and medical record-keeping obligations to which they are subject. Authorized Physicians may create Information such as prescriptions, sick notes and other notes about your interaction with them through the Essential Clinic Platform. They may export or print copies of your Information that they collect. 

Informational Services

Authorized Physicians collect and use Information that you provide in the course of obtaining Informational Services, by viewing the information that you have entered or uploaded to the Essential Clinic Platform and by creating or compiling Information in the Essential Clinic Platform. The Information that they collect and use includes: the details that you provide in your request for Informational Services and information that you provided to register to use the Essential Clinic Platform (name, gender, date of birth and place of residence) to confirm your eligibility to receive Informational Services. Authorized Physicians are bound to comply with privacy legislation applicable to providers of Informational Services.

Provision of the Essential Clinic Platform

  • We collect and use your Information to register you and personalize your experience while using the Essential Clinic Platform. We confirm your eligibility to use the Essential Clinic Platform for Healthcare Services and/or Informational Services by asking you to confirm your place of residence and date of birth that you provide when registering.
  • You may choose to enter or upload and store your Information in the Essential Clinic Platform such as your medical records, and the name and contact information for your emergency contact.
  • We use Information that you enter, or upload, or which is created as part of an interaction with an Authorized Physician to make it available to you when you access your User Account.
  • We may use Information for loss prevention and anti-fraud purposes, and to comply with regulatory and legal requirements;
  • We may use Information to help us create, develop, operate, deliver, support and improve the Essential Clinic Platform, its content and advertising provided to you through it (Essential Clinic’s and third parties’) unless you have decided not to receive such advertising.
  • To request Healthcare Services, you describe applicable symptoms relevant to your request that you’re seeking to obtain a sick note. We facilitate your disclosure to the Authorized Physician of that information, along with age and gender to determine whether your request is eligible. We do not identify you, or, if applicable, the Registered Dependent for whom you’re seeking the Healthcare Services. Once the Authorized Physician confirms that your request is eligible, we identify the Authorized Physician to you. The Essential Clinic Platform presents to the Authorized Physician the Information you provided in your consultation request, your name and, if applicable, the name of the Registered Dependent for whom you’re seeking the consultation. 
  • We use Information that you enter to provide you with services that you request us to perform on your behalf, e.g., securely faxing your prescription to your chosen pharmacy.
  • We use your Information to text or email you to notify you about services that you request. For example, we notify you about the status of your consultations and other requests, such as prescription orders.
  • We may collect location data through the use of GPS technology and your IP address where applicable to services you have requested, e.g., ensuring you are connected to an Authorized Physician or pharmacy that is licensed or authorized to provide such services in the jurisdiction where you are located. 

Communicating with you

  • Medical emergencies associated with requests for Healthcare Services. Should you submit Information about a medical issue, which is deemed an emergency by an Authorized Physician prior to their acceptance of your request for Healthcare Services, Essential Clinic reserves the right to contact you at any time using any of the contact information you have provided. This contact is strictly for the purpose of informing you that an Authorized Physician has viewed your anonymized request and has declined the request based on their belief that your symptoms may represent a medical emergency.
  • Updates and marketing. From time to time, we may send you service announcements, including policy updates and updates to our Terms of Service and software and keep you posted on our latest products and any upcoming events that may be of interest to you or apply to you. You may opt-out of receiving non-essential communications through the an unsubscribe link or similar in the communication you receive or by contacting us. For clarity, service announcements including updates to our policies and Terms of Service and software are not considered non-essential communications.
  • Customer support. If you email, fax, write to us or complete a ‘contact us’ form on the Essential Clinic Platform, we will collect the name and contact information that you provide to us and will use it to respond to you.

We only permit our Personnel to access Information to the extent necessary to perform their designated functions. We require them to protect the Information and maintain its confidentiality by complying with our policies, procedures and applicable law.

Disclosing Information

We will not disclose, share, sell or rent your Information with or to any third party (except to the extent we disclose to Authorized Physicians, emergency contacts and in compliance with regulatory and legal requirements as set out in this Policy), except with your consent, or to the extent necessary, in our good faith judgment, to: comply with applicable laws or regulations, respond to a subpoena, order, or similar obligation to produce information; establish or exercise Essential Clinic’s legal rights or defend against legal claims; or investigate, detect, suppress, prevent or take action regarding illegal or prohibited activities, suspected fraud, situations involving potential threats to the reputation or safety of any person.

We may disclose Information for the purposes of the due diligence required for or for the completion of a transaction such as a merger, acquisition or asset sale. We will comply with any applicable legal requirements, including notice requirements, that apply to such transactions.


Retaining and disposing of Information

Unless we otherwise give you notice, we will retain your Information on the Essential Clinic Platform on your behalf until such times as you or we terminate your User Account. On termination, you will have an opportunity to print or make copies of your Information subject to the following. To ensure that Authorized Physicians may exercise any authority they have to withhold Information they compile in connection with Healthcare Services from patients under the law, you will be required to request any access you would like to notes made by an Authorized Physician about your consultation from the Authorized Physician. As mentioned above, Essential Clinic is not the custodian of Information held on the Essential Clinic Platform; rather it holds Information on behalf of Users or Authorized Physicians. On termination of your User Account, once you have been given the opportunity to print or make copies of your Information, we will delete the Information associated with your User Account, except Information that an Authorized Physician advises us he or she requires in connection with a consultation or Informational Services the Authorized Physician provided. In such circumstances, Essential Clinic will destroy the Information when the Authorized Physician has obtained a copy or terminates his/her account with Essential Clinic.

Safeguarding Information

Essential Clinic takes the security of your information seriously. We store your information in electronic format within Canada, using computer systems with restricted access and housed in facilities using physical security measures. More generally, we have in place appropriate physical, technological, and organizational safeguards to protect Information against loss, theft, and unauthorized access, use and disclosure. As mentioned, Essential Clinic Personnel are obligated to protect Information by adhering to our policies, practices and applicable laws.

Collecting, using, and sharing Data

Essential Clinic de-identifies Information on behalf of Authorized Physicians. Under their agreement with Essential Clinic, Authorized Physicians permit Essential Clinic to collect and use the resulting de-identified data for purposes that include: quality control activities designed to ensure use of the Essential Clinic Platform in compliance with the Essential Clinic Physician Services Agreement and the Terms of Service ; improving the Essential Clinic Platform and more generally, the use of patient-initiated telemedicine services (through an understanding of usage and utilization patterns by Users and Authorized Physicians); conducting academic research and designing surveys (to be posted and completed at the discretion of Users). We will not use Data to re-identify individuals.


Cookies and similar technologies

The Essential Clinic Platform, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. We use these technologies to better understand User behaviour, analyze trends, administer, personalize and improve the experience of using the Essential Clinic Platform. You have the ability to accept or decline our use of cookies. You can refuse cookies by turning them off or blocking them in your Internet browser. If you decide to turn off or block cookies, the Essential Clinic Platform might not function correctly. At times, we may use third parties such as ad exchanges and data companies to serve our advertisements on the Essential Clinic Platform. These companies may also use cookies and other technologies to report certain information about your visits to the Essential Clinic Platform and other websites (such as web pages you visit from and your response to ads on the Essential Clinic Platform) in order to measure the effectiveness of our marketing campaigns and to deliver ads that are more relevant and tailored to you, both on and off our Essential Clinic Platform. By using the Essential Clinic Platform and not turning off cookies, you are consenting to their use for the purposes described in this Policy. To learn more about advertising on electronic sites and opting-out of receiving ads, you can visit the Digital Advertising Alliance website at www.aboutads.info/choices/ or the Digital Advertising Alliance of Canada website at www.youradchoices.ca/choices.

Links and third party websites and applications

The Essential Clinic Platform may contain links to other websites that we do not own or operate. These links are not intended as an endorsement of or referral to the linked websites. We strongly encourage you to review the privacy policies applicable to any site you visit. This Policy does not apply to such linked pages or other sites, and we are not responsible for the content or practices of any linked websites or their operators which are provided solely for your convenience.

Policy changes

We publish the current version of our Policy at https://www.essentialclinic.ca/privacy-policy. We reserve the right to amend our Policy at any time. Check back often to ensure you are aware of our current practices for collecting, using, disclosing, retaining, destroying and protecting Information.

Contact Us

If you have any questions, concerns or suggestions about our privacy practices, please contact our Chief Compliance Officer. Please include your name and contact information if you’d like us to respond to you.

Essential Clinic.com
ATTN: Chief Compliance Officer
400-119 14th St NW, Calgary, AB



  • “Authorized Physician” means a physician who is registered to practice medicine in a Province or Territory of Canada, meets Essential Clinic’s other criteria, and is permitted to provide Healthcare Services and/or Informational Services through the Essential Clinic Platform.
  • “Data” means information collected or compiled through the Essential Clinic Platform which has been de-identified.
  • “De-identify” in relation to PHI, means to remove information that identifies the individual or for which it is reasonably foreseeable in the circumstances that it could be utilized, either alone or with other information, to identify the individual.
  • “Device” means a mobile or desktop device owned or controlled by a User and used to access Essential Clinic Physician Services.
  • “Health Care” means any observation, examination, assessment, care, service or procedure that is provided by a physician to an individual to diagnose, treat, or maintain the individual’s physical or mental condition, to prevent disease or injury to the individual, or to promote the individual’s health.
  • “Healthcare Services” means the provision of Health Care by an Authorized Physician through the Essential Clinic Platform.
  • “Informational Services” means the provision of general information about a disease or condition, rather than patient specific medical information, for educational purposes only and for clarity, not including a diagnosis, treatment or advice based on observation, examination or assessment of a particular patient.
  • “Essential Clinic Platform” means the hardware, software, applications, websites, content, products and services owned and/or operated by us, which include the software that enables Authorized Physicians to provide Healthcare Services and Informational Services to Authorized Users.
  • “Personal Information” means information about an identifiable individual which is not PHI and which is collected, created, compiled, used, disclosed or otherwise transmitted and/or stored on or by means of the Essential Clinic Platform.
  • “Personnel” in relation to Essential Clinic, means its employees and agents including independent contractors and sub-contractors, for whom Essential Clinic is responsible at law.
  • “PHI” or “personal health information” means information about an individual’s health or healthcare that is subject to Privacy Law and that is collected, created, compiled, used, disclosed or otherwise transmitted and/or stored on or by means of the Essential Clinic Platform.
  • “Privacy Law” means the applicable legislation governing the collection, use, disclosure, and/or protection of PHI in the Province or Territory in which a User resides.
  • “User” means an individual who has requested Essential Clinic service in accordance with our Terms of Service and is eligible to receive Healthcare Services and/or Informational Services through the Essential Clinic Platform.